Paid Social Strategist

Growth Lab Advertising is a performance-driven marketing agency serving ecommerce brands, B2B companies, and local service businesses. We partner closely with our clients — managing their paid media so they can focus on running their businesses.

We don't do ego. We don't do fluff. We value people, we value results, and we believe curiosity and integrity aren't optional — they're the baseline.

We're looking for a mid-level Paid Social Strategist to own paid social campaigns across Meta, TikTok, and LinkedIn for a portfolio of clients. You'll be responsible for strategy, execution, optimization, and client communication — the full picture. This isn't a siloed execution role. You'll be a key voice in your accounts, bringing ideas to the table and keeping clients informed and confident.

• Own strategy and execution of paid social campaigns on Meta, TikTok, and LinkedIn Ads
• Manage day-to-day campaign optimizations, audiences, budgets, and performance tracking
• Serve as the primary point of contact for your client accounts — building strong, trust-based relationships
• Develop creative briefs and ad concepts in collaboration with our design team
• Proactively identify growth opportunities and bring solutions, not just problems
• Adapt quickly — our clients pay for our thinking and time, not just specific deliverables
• Explore additional channels when appropriate, including Pinterest, Reddit, Snapchat, and emerging paid social formats

• 2–5 years of hands-on paid social experience, with a strong Meta Ads foundation
• Comfortable owning client communication and presenting performance results clearly
• Analytically sharp — you know how to read the data and act on it
• A self-starter who moves fast, iterates, and doesn't wait to be told what to do
• Honest and direct — with clients and with your teammates
• Curious enough to keep learning in an industry that never stops changing
• A strong background in ecommerce is strongly preferred; B2B or local services experience is a plus