Senior Ecommerce Paid Social Strategist

We're a women-led boutique digital marketing agency on a mission to make more women millionaires. We specialize in helping ambitious ecommerce brands scale through smart strategy, exceptional creative, and performance-driven marketing.

Growth Lab Advertising is growing, and we're looking for a Senior Ecommerce Paid Social Strategist who knows how to turn advertising dollars into actual revenue.

We're not looking for someone who just knows how to launch campaigns and report on ROAS. We want someone who understands the entire ecommerce customer journey, knows how to scale profitably, and can confidently own paid social strategy for multiple brands.

If you're obsessed with ecommerce, love digging into data, and know your way around Meta, TikTok, TikTok Shop, and Pinterest, we'd love to meet you.

• Own paid social strategy and execution for a portfolio of ecommerce clients across Meta, TikTok, TikTok Shop, and Pinterest.
• Develop and execute full-funnel advertising strategies focused on customer acquisition, revenue growth, and profitability.
• Manage and optimize advertising budgets, from testing new campaigns to scaling established accounts.
• Build creative testing strategies, identify winning concepts, and collaborate with our creative team to develop high-performing ads.
• Manage TikTok Shop advertising strategies, including GMV Max campaigns and creator-driven advertising opportunities.
• Analyze performance beyond platform ROAS, including MER, CAC, LTV, AOV, conversion rates, and contribution margin.
• Identify opportunities to improve performance across the customer journey, including landing pages, product pages, and checkout experiences.
• Work collaboratively with our Google Ads, lifecycle marketing, and creative teams to build cohesive growth strategies.
• Communicate performance, strategic recommendations, and growth opportunities directly to clients.
• Stay ahead of platform updates, emerging ecommerce trends, and new advertising opportunities.

Required Qualifications

• Minimum 5 years of hands-on paid social advertising experience, with substantial experience managing ecommerce brands.
• Advanced proficiency in Meta Ads Manager, including campaign structure, scaling, audience strategy, creative testing, and optimization.
• Demonstrated experience running and optimizing TikTok Ads.
• Hands-on experience with TikTok Shop advertising.